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biography

Gus Gus is probably the most acclaimed and successful band to emerge from Reykjavik, Iceland since the Sugarcubes. Like their fellow national, Bjork, they have developed a sound that is all their own: innovative and challenging, yet accessible and even "dancefloor-friendly". The band is a creative collective of nine members, ranging in ages from 19 to over 30 and spanning a wide spectrum of backgrounds and interests, including two film makers, a computer programmer, a photographer, a DJ, an actor, a political campaigner and a film producer. The band comprises Steph, Daniel Agust, Biggi Thorarinsson, Magnus Jonsson, Herr Legowitz, Hafdis Huld, Stefan Arni, Siggi Kjartansson and Baldur Stefansson. They assembled almost accidentally when Siggi Kjartansson and Stefan Arni sought a cast for a short film they were making. When shooting was postponed, songwriters Daniel and Siggi suggested they make an album. Polydistortion was recorded in 11 hectic days and was released in Iceland in late 1995. A copy found its way to the UK's independent label, 4AD Records, home of the Pixies and the Cocteau Twins. Liking what they heard, 4AD signed the band and Polydistortion was released in the UK in Spring 1997, receiving widespread critical acclaim.
In 1997, they toured Europe and the USA, supporting bands such as Lamb and Cornershop. Alfred and Biggi remixed Depeche Mode's "Only When I Lose Myself" in 1998. Gus Gus has also established its own fashion and record label, Elf 19, to release material by various Icelandic acts. This Is Normal displayed an eclectic range of influences, taking in several styles including hip-hop, funk, electro, techno and house. Their sound has an ethereal quality, combined with funky bass and drum sounds and intelligent use of technology. Despite their experimental tendencies and often unusual lyrical themes ("Ladyshave" explores a sexual fetish), dance music is integral to their sound and influences such as Carl Craig (who remixed the single "Polyesterday"), Masters At Work, Sly Stone and Prince can be heard. The band have gained plaudits from such respected names as Madonna, Beck, the Beastie Boys, Nellee Hooper, David Byrne and the DJ, Sasha, who remixed their track "Purple" with the Light in 1998. Gus Gus Vs. T-World featured remixed versions of tracks recorded by Biggi and Legowitz (as T-World) before they joined Gus Gus.

 

discography

Attention
Label: Moonshine Music
Released: 08.27.02

Gus Gus Vs. T-World
Label: 4AD
Released: 04.18.00

This Is Normal
Label: 4AD
Released: 04.27.99

Polydistortion
Label: 4AD
Released: 04.08.97

 

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